Getting started with Social Media Marketing

When it comes to social media marketing, the only choice the brand has is to create noise, loud noise, especially when you are targeting the volatile India market. Any Social media marketing strategy in India just has to break the clutter, ensure the audience sits up and interacts with the brand. The reason is because social media space is busy, chaotic and always distracted. Social Media Marketing strategy needs to be exactly the opposite – calm, strategic and organized.

What Social Media strategy do you need?

As a social media marketing company based in India, we work toward creating a holistic strategy for specific brands. Starting with engagement strategy to interactive content to creating influence, we take social media marketing as a science that needs an artist to execute it. Because when you merge technology with creativity with social behaviour, social media marketing happens. Also, we specifically work with Indian brands so we understand the social media marketing landscape in the Indian sense.

Why do you need Social Media Marketing in India?

Indian webscape is changing – everyday, every hour. Internet penetration is reaching unprecedented levels, social media sites are acquiring more and more users, brands are gathering more momentum. Most importantly, there’s space for social media marketing if you have the right strategy. Indian consumerism is on a high especially amongst the booming middle class in tier 1 and tier 2 cities. Guess what, they are all on social media. Facebook India, till date, commands about 50 million users. They engage, share, interact and make content go viral through their profiles. A precise social marketing strategy cannot just influence the youth, but also create a rippling effect.

How does Social Media Marketing work?

Social media marketing works in various manners – it all depends upon your social media/digital strategy. A social media marketing company studies the nature of business, requirements, TG, objectives and budget to create a compelling social media strategy. Based on business model and marketing objectives, content strategy is created. A brand could do well with a viral marketing campaign, applications to engage consumers, Facebook strategy or go the micro blogging way with Twitter. In truest essence, Social media marketing is boundless and boundaryless. Creativity is not restricted and still there is immense room for creating breakthrough campaigns.

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